{"id":2033,"date":"2025-08-27T10:04:12","date_gmt":"2025-08-27T13:04:12","guid":{"rendered":"https:\/\/amnq.studio\/?p=2033"},"modified":"2025-09-21T19:42:02","modified_gmt":"2025-09-21T22:42:02","slug":"a-estetica-kawaii-e-o-novo-consumo","status":"publish","type":"post","link":"https:\/\/amnq.studio\/en\/a-estetica-kawaii-e-o-novo-consumo\/","title":{"rendered":"A est\u00e9tica Kawaii e o novo consumo"},"content":{"rendered":"\n<p>Voc\u00ea com certeza j\u00e1 deve ter visto ou ouvido a palavra <em>Kawaii<\/em> em algum lugar. Talvez ela gere certa estranheza em quem n\u00e3o conhece e, ainda que voc\u00ea n\u00e3o conhe\u00e7a o termo, muito provavelmente voc\u00ea consome essa est\u00e9tica, sem perceber.&nbsp;<\/p>\n\n\n\n<p>Para ficar mais claro: se voc\u00ea gosta (ou j\u00e1 gostou) de personagens como Hello Kitty e Pikachu, desenhos animados, quadrinhos coloridos, brinquedos colecion\u00e1veis fofos ou at\u00e9 de uma paleta de cores mais vibrante, <strong>voc\u00ea j\u00e1 est\u00e1 abra\u00e7ando a est\u00e9tica <em>Kawaii.<\/em><\/strong><\/p>\n\n\n\n<p>Nascida no Jap\u00e3o, <em>Kawaii <\/em>significa \u201ca possibilidade do amor\u201d e \u00e9 conhecida por ser uma est\u00e9tica mais bonitinha, ligada a uma variedade de coisas que se encaixam em um universo mais encantador e infantil e, justamente por isso, \u00e9 associada quase sempre apenas a esse universo. Mas essa \u00e9 uma vis\u00e3o limitada, j\u00e1 que, na pr\u00e1tica, essa est\u00e9tica se espalhou pelo mundo e se consolidou como um fen\u00f4meno cultural e social, inspirando diferentes mercados.<\/p>\n\n\n<div class=\"section--gap\">\n                            <section class=\"section__media section__media--1\">\n                                                                                                                        <div class=\"section__media__item\">\n                                 <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"991\" src=\"https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_01.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_01.png 1920w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_01-300x155.png 300w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_01-1024x529.png 1024w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_01-768x396.png 768w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_01-1536x793.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                              <\/div>\n                                                                                                         <\/section>\n            <\/div>\n\n\n<p><strong>Esse movimento ganhou for\u00e7a fora da \u00c1sia com a ascens\u00e3o da <em>K-Culture<\/em>.<\/strong> Alguns fen\u00f4menos como <em>K-Pop <\/em>na m\u00fasica<em>, K-Drama <\/em>na TV<em> e K-Fashion <\/em>na moda abriram caminho para que esse olhar do que \u00e9 l\u00fadico e colorido se tornasse cada vez mais associado com os conceitos de inova\u00e7\u00e3o e, principalmente, de desejo e pertencimento. Hoje em dia, as pessoas buscam mais identifica\u00e7\u00e3o e conex\u00e3o com aquilo que consomem. N\u00e3o queremos mais apenas usar um produto porque ele \u00e9 mais barato ou pr\u00e1tico: queremos que ele nos fa\u00e7a sentir algo diferente, e todo esse apelo da fofura que a <em>Kawaii<\/em> traz se tornou um recurso de comunica\u00e7\u00e3o e um reflexo desse comportamento contempor\u00e2neo &#8211; <strong>por isso, n\u00e3o demorou muito para outros nichos come\u00e7arem a perceber a for\u00e7a comercial que essa est\u00e9tica possui.<\/strong><\/p>\n\n\n\n<p>Um exemplo muito forte disso \u00e9 a <em>K-Beauty<\/em>, ind\u00fastria de produtos de maquiagem e cosm\u00e9tico sul-coreana. Pioneira nessa est\u00e9tica, ela se utiliza de estrat\u00e9gias inspiradas diretamente na <em>Kawaii <\/em>para despertar a curiosidade e se conectar com quem est\u00e1 consumindo os produtos, seja por meio de cheiros, texturas ou pelo visual. Com <strong>embalagens criativas, cores chamativas e s\u00edmbolos mais l\u00fadicos<\/strong>, a <em>K-Beauty<\/em> transforma toda a sua fofura em desejo e experi\u00eancia &#8211; isso porque a principal diferen\u00e7a est\u00e1 no acabamento das embalagens e nos materiais que s\u00e3o utilizados, que elevam os produtos a um status mais de colecion\u00e1veis, afastando a percep\u00e7\u00e3o de que infantil e de brinquedo.<\/p>\n\n\n<div class=\"section--gap\">\n                            <section class=\"section__media section__media--1\">\n                                                                                                                        <div class=\"section__media__item\">\n                                 <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"991\" src=\"https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_02.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_02.png 1920w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_02-300x155.png 300w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_02-1024x529.png 1024w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_02-768x396.png 768w, https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/Social_AMNQ01_Kawaii_Artigo_02-1536x793.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                              <\/div>\n                                                                                                         <\/section>\n            <\/div>\n\n\n<p>\u00c9 esse equil\u00edbrio e essa &#8220;sofistica\u00e7\u00e3o da fofura&#8221; que tornou a <em>K-Beauty<\/em> um grande exemplo de como a inova\u00e7\u00e3o e o fofo conseguem andar juntos e, melhor que isso, conseguem impactar a vida das pessoas. Muitas marcas dessa \u00e1rea, sejam elas nacionais ou internacionais, se inspiram nos produtos sul-coreanos justamente por conta da sua inova\u00e7\u00e3o e dessa abordagem diferente em rela\u00e7\u00e3o ao p\u00fablico.<\/p>\n\n\n\n<p>Todos esses exemplos s\u00f3 mostram que a <em>Kawaii,<\/em> al\u00e9m de uma linguagem visual, se tornou um c\u00f3digo cultural e comercial muito poderoso, capaz de influenciar desde a cultura pop at\u00e9 o mercado de beleza. Entender melhor essa est\u00e9tica \u00e9 essencial para seguir essa tend\u00eancia e acompanhar comportamentos, podendo assim criar experi\u00eancias e <strong>gerar uma conex\u00e3o mais genu\u00edna com dos produtos com as pessoas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea com certeza j\u00e1 deve ter visto ou ouvido a palavra Kawaii em algum lugar. Talvez ela gere certa estranheza em quem n\u00e3o conhece e, ainda que voc\u00ea n\u00e3o conhe\u00e7a o termo, muito provavelmente voc\u00ea consome essa est\u00e9tica, sem perceber.&nbsp; Para ficar mais claro: se voc\u00ea gosta (ou j\u00e1 gostou) de personagens como Hello Kitty [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A est\u00e9tica Kawaii e o novo consumo &#8212; Almanaque<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amnq.studio\/en\/a-estetica-kawaii-e-o-novo-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A est\u00e9tica Kawaii e o novo consumo &#8212; Almanaque\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea com certeza j\u00e1 deve ter visto ou ouvido a palavra Kawaii em algum lugar. Talvez ela gere certa estranheza em quem n\u00e3o conhece e, ainda que voc\u00ea n\u00e3o conhe\u00e7a o termo, muito provavelmente voc\u00ea consome essa est\u00e9tica, sem perceber.&nbsp; Para ficar mais claro: se voc\u00ea gosta (ou j\u00e1 gostou) de personagens como Hello Kitty [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amnq.studio\/en\/a-estetica-kawaii-e-o-novo-consumo\/\" \/>\n<meta property=\"og:site_name\" content=\"Almanaque\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T13:04:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-21T22:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amnq.studio\/wp-content\/uploads\/2025\/08\/AMNQ01_Kawaii_Artigo-Thumb-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1609\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mariana Bridi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariana Bridi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/amnq.studio\\\/en\\\/a-estetica-kawaii-e-o-novo-consumo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amnq.studio\\\/en\\\/a-estetica-kawaii-e-o-novo-consumo\\\/\"},\"author\":{\"name\":\"Mariana Bridi\",\"@id\":\"https:\\\/\\\/amnq.studio\\\/en\\\/#\\\/schema\\\/person\\\/f6f9287a17d4bb975b896f464814bc09\"},\"headline\":\"A est\u00e9tica Kawaii e o novo consumo\",\"datePublished\":\"2025-08-27T13:04:12+00:00\",\"dateModified\":\"2025-09-21T22:42:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/amnq.studio\\\/en\\\/a-estetica-kawaii-e-o-novo-consumo\\\/\"},\"wordCount\":572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/amnq.studio\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/amnq.studio\\\/en\\\/a-estetica-kawaii-e-o-novo-consumo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/amnq.studio\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/AMNQ01_Kawaii_Artigo-Thumb-scaled.png\",\"articleSection\":[\"Artigo\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/amnq.studio\\\/en\\\/a-estetica-kawaii-e-o-novo-consumo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amnq.studio\\\/en\\\/a-estetica-kawaii-e-o-novo-consumo\\\/\",\"url\":\"https:\\\/\\\/amnq.studio\\\/en\\\/a-estetica-kawaii-e-o-novo-consumo\\\/\",\"name\":\"A est\u00e9tica Kawaii e o novo consumo &#8212; 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